Next Project

The Class of 2025 campaign with Under Armour spotlighted the next generation of basketball talent through raw, personal storytelling. SDLN traveled across the country to capture the voices and journeys of six standout athletes, including Flory Bidunga, Te-Hina Paopao, Tahaad Pettiford, Jaloni Cambridge, Zakai Zeigler, and Lauren Betts. Each story was brought to life with a consistent visual style that showcased not just their skill on the court, but the mindset, resilience, and individuality that set them apart.